Room 2302, 23/F, Lee Garden Two
28 Yun Ping Road, Causeway Bay, Hong Kong
Mailing Address:
G.P.O. Box 1342, Hong Kong
Tel: (852) 2541 4088 Fax: (852) 2815 5032
PERC Organization | Experience
| Publications | Senior Management |
Established in 1976, Political & Economic Risk
Consultancy is headquartered in Hong Kong. From this
office, PERC coordinates a team of researchers and analysts in the ASEAN
countries, Greater China and South Korea. Some of the
world's leading corporations and financial institutions regularly use PERC's
services to assess key trends and critical issues shaping the region, identify
growth opportunities, and develop effective strategies for capitalizing on
these opportunities.
Although a wide range of companies
use our services, the focus of our research is very much a niche: We help
companies understand how politics and other subjective variables are shaping
the business environment in individual Asian countries, the interlinkages
between countries and the people of the region, and how Asia is interfacing
with other parts of the world. Such
variables may be difficult to quantify but can have a critical impact on
investment performance and therefore have to be factored into the
decision-making process, which is the function of our services. Our value lies in our experience, our Asian
network of seasoned analysts, our emphasis on primary research, our ability to
network with risk analysts covering other parts of the world, our complete
independence from any vested interest groups, our technical capabilities, our
discretion, and our integrated, regional approach to analysis.
We have included here a short list of some of our projects to give you
an idea of the focus and range of our work:
·
We
recently finished a scenario-planning project for a major financial institution
assessing the driving forces shaping Hong Kong’s business environment and how
the interplay of these forces could result in eight very different roads Hong
Kong could take over the next 10 years. Some roads would diminish the
SAR’s suitability as a regional business base and financial center (possibly
eliminating it), while others would enhance those roles. Each offers
different risks and opportunities that require the client to make certain
adjustments to mitigate risks and be appropriately positioned to gain a
competitive advantage.
·
Another
scenario project we did for a high-tech multinational looked at how Taiwan’s
risks are changing in light of growing cross-Strait tensions and pressure from
the US to strengthen its access to vital semiconductor chips while weakening
Chinese involvement.
·
For a
number of years now, we have conducted an annual review of Cambodian risks for
a company with significant exposure to that country. The company, which is listed on a major
foreign stock market, uses the report to regularly present for its leading institutional
investors an independent assessment of how Cambodian risks are changing in ways
that could affect the client’s business in the country.
·
Several
law agencies, multilateral institutions, and government agencies retain PERC to
measure changing perceptions on such issues as corruption. We assess how perceptions change over time in
individual countries, how perceptions compare between countries, and how
corruption compares between different regions, industries, and government
departments in individual countries.
·
The
economic development department of one government retained PERC to assess how
the country’s risks for different types of foreign investors compared with
other countries that are often thought of as competitors for purposes of
attracting direct investment.
Besides customized consulting, PERC also offers several published products.
Robert Broadfoot is the founder and Managing
Director of Political & Economic Risk Consultancy, Ltd. A US citizen, Mr. Broadfoot graduated with
honors in economics from Oberlin College in the United States in 1972. He has lived in Hong Kong since 1975 and also
resides part of the year in Seattle, Washington.
Besides coordinating PERC’s overall operations, Mr.
Broadfoot is directly responsible for managing PERC's research and consulting
involving mainland China and the Greater China region. In addition to overseeing PERC's primary
research, Mr. Broadfoot facilitates customized scenario-planning programs for companies to help
them understand the parameters of uncertainty they face, the interlinkages of
risks within and between countries, and signposts they should be monitoring to
gain a competitive advantage when change occurs. He is a contributing author to a
book called China Into the Future – Making Sense of
the World’s Most Dynamic Economy, published by John Wiley & Sons.
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