Political and Economic Risk Consultancy, Ltd.- PERC

Room 2302, 23/F, Lee Garden Two
28 Yun Ping Road, Causeway Bay, Hong Kong

Mailing Address: G.P.O. Box 1342, Hong Kong
Tel: (852) 2541 4088 Fax: (852) 2815 5032

About Political & Economic Risk Consultancy, Ltd.

Page Index:

PERC Organization | Experience | Publications | Senior Management |

PERC Organization:

Established in 1976, Political & Economic Risk Consultancy is headquartered in Hong Kong. From this office,  PERC coordinates a team of researchers and analysts in the ASEAN countries, Greater China and South Korea. Some of the world's leading corporations and financial institutions regularly use PERC's services to assess key trends and critical issues shaping the region, identify growth opportunities, and develop effective strategies for capitalizing on these opportunities.

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Although a wide range of companies use our services, the focus of our research is very much a niche: We help companies understand how politics and other subjective variables are shaping the business environment in individual Asian countries, the interlinkages between countries and the people of the region, and how Asia is interfacing with other parts of the world.  Such variables may be difficult to quantify but can have a critical impact on investment performance and therefore have to be factored into the decision-making process, which is the function of our services.  Our value lies in our experience, our Asian network of seasoned analysts, our emphasis on primary research, our ability to network with risk analysts covering other parts of the world, our complete independence from any vested interest groups, our technical capabilities, our discretion, and our integrated, regional approach to analysis. We have included here a short list of some of our projects to give you an idea of the focus and range of our work:

·        We recently finished a scenario-planning project for a major financial institution assessing the driving forces shaping Hong Kong’s business environment and how the interplay of these forces could result in eight very different roads Hong Kong could take over the next 10 years.  Some roads would diminish the SAR’s suitability as a regional business base and financial center (possibly eliminating it), while others would enhance those roles.  Each offers different risks and opportunities that require the client to make certain adjustments to mitigate risks and be appropriately positioned to gain a competitive advantage.

·        Another scenario project we did for a high-tech multinational looked at how Taiwan’s risks are changing in light of growing cross-Strait tensions and pressure from the US to strengthen its access to vital semiconductor chips while weakening Chinese involvement. 

·        For a number of years now, we have conducted an annual review of Cambodian risks for a company with significant exposure to that country.  The company, which is listed on a major foreign stock market, uses the report to regularly present for its leading institutional investors an independent assessment of how Cambodian risks are changing in ways that could affect the client’s business in the country.

·        Several law agencies, multilateral institutions, and government agencies retain PERC to measure changing perceptions on such issues as corruption.  We assess how perceptions change over time in individual countries, how perceptions compare between countries, and how corruption compares between different regions, industries, and government departments in individual countries. 

·        The economic development department of one government retained PERC to assess how the country’s risks for different types of foreign investors compared with other countries that are often thought of as competitors for purposes of attracting direct investment.

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Besides customized consulting, PERC also offers several published products.

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Senior Management:

Robert Broadfoot is the founder and Managing Director of Political & Economic Risk Consultancy, Ltd.  A US citizen, Mr. Broadfoot graduated with honors in economics from Oberlin College in the United States in 1972.  He has lived in Hong Kong since 1975 and also resides part of the year in Seattle, Washington. 


Besides coordinating PERC’s overall operations, Mr. Broadfoot is directly responsible for managing PERC's research and consulting involving mainland China and the Greater China region.  In addition to overseeing PERC's primary research, Mr. Broadfoot facilitates customized scenario-planning programs for companies to help them understand the parameters of uncertainty they face, the interlinkages of risks within and between countries, and signposts they should be monitoring to gain a competitive advantage when change occurs.  He is a contributing author to a book called China Into the Future – Making Sense of the World’s Most Dynamic Economy, published by John Wiley & Sons.

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